Cheaper toys ‘are Christmas hits’

Nostalgia

The average price for the toys on the list is just over £26 – about £6 less than two years ago.

V-Tech’s Kidizoom Multimedia Digital Camera is the most expensive item on the list, with a recommended retail price of £49.99.

“With licensed toys combining the fun and familiarity of popular characters as well as collectable, pocket money priced toys making a big comeback this year, we are in for an affordable, family orientated Christmas,” said the association’s chairman Gary Grant.

“The list also reveals a trend towards nostalgic characters and brands which have been updated with a modern twist. Consumers are reverting back to heritage brands which will last longer than the Christmas season.”